Advergaming is the practice of using video games to advertise a product, organization or viewpoint. The term "advergames" was coined in January 2000 by Anthony Giallourakis who purchased the URL'S Advergames.com along with Adverplay.com. The term Advergames was later mentioned by Wired's "Jargon Watch" column in 2001, and has been applied to various free online games commissioned by major companies.
One of the most successful online advergaming portal has been Wrigley's Candystand.com. Launched by the LifeSavers Company in March 1997, Candystand.com reaches over 5MM unique users each month. The site features over 65 flash and shockwave games.
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