London and Manchester - 22 August 2007- Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, will be taking mobile gaming out to the British public this Summer. Teams of promoters will be hitting the streets of London and Manchester targeting commuters, shoppers and festival goers beginning August 21st offering free game demo downloads for some of the latest Glu games.
The promotion will run for two weeks, during which the Glu teams will be demonstrating Glu's most recent releases including Transformers, Sonic Jump, My Hangman and Brain Genius.
Patrick Mork, Glu's marketing director for EMEA commented,"Market research has continuously shown that consumers' inability to try games before buying them represents one of the key barriers to growing our industry today. Glu is committed to executing marketing campaigns that not only drive awareness of our great brands but also make trying mobile games an easy, fun and risk-free experience that drives more people to download games. The'I Love British Summer' campaign is an integral part of this philosophy and we're excited to be working with our operator partners to make this happen."
The street promotions tie in with Glu's on-deck summer games promotions with UK operators this summer. After texting GET GAMES to 83900, mobile users will receive a link from which to download free demo versions of some of Glu's most popular titles. The demo versions downloaded will allow consumers to try Glu's games for free for a limited period of time. Once the demo expires, consumers will have the option to purchase a full version of the game.
For more information, visit www.glu.com.
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